Brand & Communications Strategy
Intentional brand roadmaps from positioning and messaging to voice, identity, and strategic rollout.
We help organizations define who they are, what they stand for, and how to clearly communicate that to the world. Whether launching something new or recalibrating after growth, we develop strategic brand frameworks that unify your messaging and elevate your presence.
Our strategy capabilities include:
Brand positioning & narrative development
Audience segmentation & persona mapping
Message platform creation (taglines, pillars, tone)
Visual identity & logo guidance
Strategic rollout planning
Brand audits & communication refresh
Why It Matters
A clear, compelling brand is more than a logo—it’s how you show up, build trust, and grow. We build foundational messaging that guides every post, pitch, and public moment—ensuring consistency, clarity, and cultural relevance.
Our Approach
Every strategy engagement starts with research. We dive into audience insights, peer positioning, and stakeholder interviews to craft messaging that hits. From there, we co-create your playbook—one that’s scalable across platforms and teams.
Sample Wins
📍Chicago Police Department – “Be The Change” Campaign
Developed core message strategy, community-facing tagline, and outreach plan that helped increase minority applicants to over 73% of total pool.
📍City of Chicago Census Campaign
Crafted all messaging for digital and influencer-led outreach, ensuring language resonated with historically undercounted neighborhoods.
📍Chicago Fire Department – “Ignite Your Career”
Established brand narrative and visuals that fueled paid ads, web copy, and recruitment content—contributing to 15,000+ applicants.
Further work
